Brewers timeless ticket backlash

Sports · Heat 1.2 / 10 · 2 shows · 5m airtime

The Milwaukee Brewers launched a timeless ticket promotion in 2015: $1,000 for a single future home game of the buyer's choice, and 1,000 fans bought in. With the Brewers hosting the Rays in their first World Series since 1982 on Friday and secondary prices near $3,000, holders say they are being placed in nosebleed or standing-room seats. The team's president of business operations said it did not live up to the spirit of the program and erred in internal communications, and the Brewers are offering a World Series game plus another regular-season game.

How 2 podcasts covered it

1. The Dan Patrick Show, 2026-10-21 (29:15 to 31:55)
   Retells the timeless ticket backlash and apology
   A caller raises the timeless ticket backlash and the show retells it: the 2015 offer of 1,000 perpetual tickets, the promise of best available seats after season tickets, holders landing in the 400 sections, and the Brewers' apology. It stays inside the week's coverage.
2. Morning Brew Daily, 2026-10-22 (22:58 to 25:42)
   Covers the timeless ticket holders' seat backlash
   Covers the 2015 timeless ticket promotion and the backlash as holders are offered nosebleed or standing-room seats for the Brewers' first World Series since 1982, plus the team's acknowledgment and make-good offer.
   New angle: Timeless ticket holders say they are being given nosebleed or standing-room seats for the World Series.