Coca-Cola reported third-quarter results on October 27, 2026, beating expectations and raising its outlook, with global volume up 5% while North American volume was flat. On the call the CFO said underlying consumer pressure could last into 2027, and shares fell more than 1%. The discussion now weighs that warning against the company's own brand data: Coke Zero Sugar grew 16% and Diet Coke 6%, with CFO John Murphy crediting the 2017 recipe's taste profile. Whether that momentum offsets a strained home-market consumer remains the open question.