On October 26, 2026, Instagram announced it is testing long-form horizontal videos called features, along with lives in the Reels tab and a hub for series. Reporting the next day established that the test runs to 90 minutes and that Instagram launched its TV app on Apple TV in the US. Adam Mosseri has since said Instagram will try to figure out creator revenue share for Features. The discussion centers on clip-to-full-video linking and on how YouTube will respond. No test results or launch dates have been reported.