# Instagram tests long-form video

AI & tech · Heat 9.6 / 10 · 4 shows · 32m airtime

On October 26, 2026, Instagram announced it is testing long-form horizontal videos called features, along with lives in the Reels tab and a hub for series. Reporting the next day established that the test runs to 90 minutes and that Instagram launched its TV app on Apple TV in the US. Adam Mosseri has since said Instagram will try to figure out creator revenue share for Features. The discussion centers on clip-to-full-video linking and on how YouTube will respond. No test results or launch dates have been reported.

Page: https://boilpoints.com/point/instagram_tests_long_form_video_481296433

## Segments

- [TBPN](https://boilpoints.com/u/tbpn), 2026-10-26, 50:51 to 55:56: **Reports Instagram's long-form video test**. Covers Instagram's test of long-form horizontal video and the clip-to-full-video problem raised on Colin and Samir's show, then drifts into Samsung TV ads, a Shane Gillis sketch and the Tesla Roadster on display. New angle: Instagram is testing long-form horizontal videos called features, plus lives in the Reels tab and a hub for series.
- [TBPN](https://boilpoints.com/u/tbpn), 2026-10-26, 31:15 to 33:56: **Recaps Instagram's long-form video test**. Recaps the Instagram announcement and stays inside it: features, lives in the Reels tab, a series hub, and the YouTube comparison. The clip-to-full-video problem is argued from the hosts' own show, with no new reporting.
- [Morning Brew Daily](https://boilpoints.com/u/morningbrewdaily), 2026-10-27, 13:08 to 17:12: **Weighs the long-form test against IGTV**. Walks through Instagram's long-form test and TV push, weighing it against the failed IGTV launch and YouTube's creator payouts. Notes the Apple TV rollout and the unanswered revenue-sharing question. New angle: Instagram began testing horizontal video up to 90 minutes and launched its TV app on Apple TV in the US.
- [Pivot](https://boilpoints.com/u/pivot), 2026-10-30, 56:16 to 1:03:23: **Recaps the test and debates Meta's share**. Recaps the Features test and the smart-TV rollout, then argues about who Meta takes share from. The Nielsen streaming shares and the YouTube payout comparison are context, not new reporting; the prediction that Nielsen will report on Meta stays a prediction.
- [The Vergecast](https://boilpoints.com/u/thevergecast), 2026-10-30, 30:11 to 38:07: **Speculates on AI bets devaluing the ad business**. Recaps the Features push and the TV app rollout, then spends most of the segment on Mosseri's creator-economy interviews and on how Meta's AI bets and a Muse shopping agent could devalue Instagram's ad business. Speculation and framing, not new reporting.
- [The Vergecast](https://boilpoints.com/u/thevergecast), 2026-10-30, 44:54 to 50:16: **Questions the missing creator rev share**. Picks up the Features test and the creator question the announcement left open: what's the rev share. Notes Mosseri has said Instagram will try to figure out creator payouts, and frames the test as Instagram closing a loop it created as YouTube's discovery layer. New angle: Adam Mosseri said Instagram will try to figure out creator revenue share for Features.