Jennifer Lawrence announced MESS, a hair care line made with Arkea founder Jasmina Aganovic, on October 27, 2026. The line launches with three products: a $34 volume mist, a $44 re-styling serum and a $52 repair mask. Reporting has since established that MESS has raised $78 million in investment, which reframes the pricing discussion from a mid-to-high range comparison against Sephora brands to a question of what the funding buys. What remains open is whether the Arkea association and the founder's own following carry the brand past the price question.