Kylie Jenner wore a $50 million Fantasy Bra at the Victoria's Secret Fashion Show on October 18, 2026, reviving a piece retired since 2018. The bra carries a 75.5-karat yellow diamond and 4,400 other diamonds. Jenner is the first non-Angel to wear it, breaking the tradition of contracted angels. The discussion frames the moment as a marketing play in Victoria's Secret's turnaround, set against five straight quarters of revenue growth and a stock up 180% over 12 months.