Kylie Jenner's $50M Fantasy Bra

Business · Heat 1.3 / 10 · 2 shows · 6m airtime

Kylie Jenner wore a $50 million Fantasy Bra at the Victoria's Secret Fashion Show on October 18, 2026, reviving a piece retired since 2018. The bra carries a 75.5-karat yellow diamond and 4,400 other diamonds. Jenner is the first non-Angel to wear it, breaking the tradition of contracted angels. The discussion frames the moment as a marketing play in Victoria's Secret's turnaround, set against five straight quarters of revenue growth and a stock up 180% over 12 months.

How 2 podcasts covered it

1. Entertainment Tonight, 2026-10-20 (3:56 to 7:03)
   Reports Kylie as first non-Angel in the bra
   Backstage at the Victoria's Secret Fashion Show: the $50 million Fantasy Bra on Kylie Jenner, the first non-Angel to wear it, plus Bella Hadid's opening, Barbara Palvin's post-baby walk and Gisele Bundchen's crutches tease.
   New angle: Kylie Jenner is the first non-Angel to wear the $50 million Fantasy Bra.
2. Morning Brew Daily, 2026-10-22 (18:12 to 20:48)
   Opens with the $50 million Fantasy Bra
   Opens Neal's Numbers with the $50 million Fantasy Bra Kylie Jenner wore at Sunday's Victoria's Secret show, then walks through the brand's turnaround: five straight quarters of revenue growth, a ticker change to VSXY, and the break from contracted angels.
   New angle: Victoria's Secret's Fantasy Bra returned at $50 million, worn by unaffiliated celebrity Kylie Jenner.