Netflix reported third-quarter 2026 results on October 20 with 12% revenue growth and cut full-year advertising revenue guidance from $3 billion to $2.7 billion, citing slow DSP and measurement integrations. The company guided to a fourth straight quarter of slowing sales growth, with its growth rate falling from 17.6% to a projected 11.5%, and shares dropped 7% to a two-year low. The advertising business missed expectations by about $300 million. Whether the integrations close that gap on schedule remains open.