On October 12, The Information reported that an unnamed AI video startup founded by Jeffrey Katzenberg, former Sora lead Bill Peebles and ex-Dropbox CFO Sujay Jazwa is in talks with OpenAI to license the Sora model and adapt it for Hollywood film studios. The talks follow OpenAI's earlier decision to cut back on Sora and its social app to focus on ChatGPT and Enterprise. The discussion covers whether this marks a return to OpenAI's wide-bets strategy.