Sora licensing startup

AI & tech · Heat 1.0 / 10 · 2 shows · 10m airtime

On October 12, The Information reported that an unnamed AI video startup founded by Jeffrey Katzenberg, former Sora lead Bill Peebles and ex-Dropbox CFO Sujay Jazwa is in talks with OpenAI to license the Sora model and adapt it for Hollywood film studios. The talks follow OpenAI's earlier decision to cut back on Sora and its social app to focus on ChatGPT and Enterprise. The discussion covers whether this marks a return to OpenAI's wide-bets strategy.

How 2 podcasts covered it

1. The Information's TITV, 2026-10-12 (13:14 to 21:38)
   Details the Sora licensing startup talks
   Stephanie Palazzolo details her reporting on the unnamed startup founded by Katzenberg, Peebles and Jazwa, its licensing conversations with OpenAI over Sora, and OpenAI's earlier pullback from the model, debating whether it signals a return to a wide-bets strategy.
   New angle: An unnamed startup founded by Katzenberg, Peebles and Jazwa is in talks to license Sora and sell it to Hollywood studios.
2. The AI Daily Brief, 2026-10-13 (3:28 to 4:35)
   Retells the licensing report with background
   Retells The Information's Sora licensing report - the unnamed startup, Peebles, Katzenberg and Jazwa - and adds background on Sora's App Store run and its April shutdown. It stays inside the original report, with no new development.