Apple unveiled touchscreen MacBook Pro models at its Pro Intel event on October 28, 2026, with Bloomberg reporting a discussed starting price of $2,900 and at least $3,400 for the 16-inch. John Ternus, who took over from Tim Cook last month, introduced the models on stage. Hands-on demos had professionals using the touchscreen only occasionally rather than as a workflow change, and Ternus, asked about Apple Pencil support, said the iPad is the best device for a stylus. The pricing rationale and the touchscreen's role in professional work remain the open questions.